Marketing through insurance websites figures prominently in today’s game plan for your agency to stay top of mind with your target market. However, what about the way of the future? One method of keeping your message in front of an audience may be coming at companies in just a couple of years, courtesy of billionaire Elon Musk. Musk, the man and mastermind behind SpaceX and Tesla Motors, considered by some to be a present-day Howard Hughes, recently unveiled ideas of his Hyperloop—his vision of a solar-powered transit system that will move people in an ultra-fast-moving capsule at speeds that will enable riders to travel from Los Angeles to San Francisco in just 30 minutes.
The Hyperloop is garnering a great deal of attention from businesses that are interested in capitalizing early on the idea. One Utah-based firm has presented a three-dimensional model of Musk’s invention; another company has developed sophisticated virtual software that tests the Hyperloop’s function. Still others have already expressed interest in capturing the valuable ad space inside the capsule, counting on the fact that the captive audience during the 30-minute trip is likely to belong to an extremely attractive demographic–forward-thinking and in possession of a good amount of disposable income. Perhaps whole new types of coverage may be created to protect travelers from the risks that will undoubtedly apply in this new-age mode of transport.
In any event, time will tell if Musk’s Hyperloop makes its way from the drawing board to real transit option. There are significant roadblocks in front of the project—aside from the phenomenal expense to build it, and the question of who would fund the effort, there will be major environmental and political hurdles to scale in order for the project to even get off the ground. Still, if Musk has his way, insurance websites will have yet another platform on which to broadcast their message—all while travelers are moving at several hundred miles per hour.
For anyone that is having difficulty with everyday activities such as showering, dressing, getting around the house, and running errands, an assisted living facility is certainly something to consider, and may be the only answer. These facilities can provide the daily support you need, while allowing you to remain as independent as possible. No one doubts that making the decision to leave your home can be quite difficult for you and your family, but you need to be honest about your needs and concerns, which can make the transition easier.
Assisted living insurance can provide the necessary funding so that the expense of this type of care doesn’t drain your savings. This type of residential option is for seniors who want or need help with some of the activities of daily living (things like cooking meals, getting to the bathroom in the middle of the night, keeping house), which might also include traveling to appointments.
Facilities provide assistance, but encourage independence as well
An assisted living facility may be a good choice if you need more personal care services than you can get at home or an independent living retirement community, but you don’t need the round-the-clock medical care and supervision of a nursing home. These facilities also offer the safety and security of 24-hour support and access to care. A good facility will develop a personalized plan to meet your needs as well as accommodating your particular disabilities, while giving you the freedom to allow you to do what you can for yourself.
In general, assisted living is in a residential type facility, some even provide apartment-style living with scaled down kitchens, while others provide rooms. You may need to share a room, or can be provided with a private room provided you’re willing to pay a higher cost. This further demonstrates the importance of having a good assisted living insurance policy in place. Most facilities also have a group dining area and common areas for social and recreational activities, because making friends and having people to share the experience with can make the transition that much easier.